Paul Marcum

Director, Global Digital Marketing & Programming

GE

Paul Marcum has over 18 years developing digital programs for global brands including GE,Sesame Street,Star Wars, Citi, Delta, Hasbro, Subway and AT&T. He has a deep expertise in digital marketing, content development and distribution, online video operations and monetization, and social media. He also has extensive experience in structuring and negotiating content licensing and distribution partnerships with MSOs, online portals, wireless carriers, and content producers including YouTube, Aol, Yahoo!, Lucasfilm, Verizon Wireless, Comcast and Cablevision. 

Speaking at: The Innovators